Fujifilm GFX100RF
Australian Launch Campaign
I was invited to collaborate with Fujifilm Australia to help launch and promote their innovative new large format camera, the compact GFX100RF. At the heart of the campaign was GFX Gigs—a paid photography assignment open to both hobbyists and professionals. Successful applicants not only got the chance to test the new camera but were also commissioned to shoot one of three unique photography briefs.
The campaign delivered results beyond expectations, generating strong social media engagement and attracting more applications than Fujifilm Australia had anticipated.
results for the campaign
113K
Total Accounts Reached
155K
Total Views
8K
Total Likes
519
Total Saves
Image gallery
Some images taken with the Fujifilm GFX100RF
Unboxing Reel
To build excitement and give my audience an early peek, I created this unboxing video of the new camera—sharing my first impressions of its design and build quality with a tease of more to come.
GFX GIGS
I put together this reel to spotlight the new GFX100RF and announce the GFX Gigs photo assignment—a unique, paid opportunity for photographers to apply and take part in an exciting creative shoot.
top 3 features
A quick overview of my personal Top 3 Features of the Fujifilm GFX100RF, based on real-world use during my travels in Hong Kong and at home in Melbourne.